SEO Tuition – Save Money With Our Ten Tips
As a business owner, you would probably have heard the expression ‘SEO’ banded about. You’ve possibly even heard of SEO tuition.
But maybe you’re not sure what it means.
Maybe you know what SEO means, but don’t know how to do it.
Maybe you’ve even hired a specialised SEO company but found that you could not distinguish any difference that their work has made to the amount of calls or work you received.
Search Engine Optimisation (SEO) refers to the methods used to affect the visibility and positioning of a website or particular web page in a search engine’s unpaid (also known as organic) results. This is where Star Tutor’s small business website SEO tuition comes in. We have been through many of the same experiences as you may have gone through. We then decided that it would be best to teach ourselves everything we could about SEO and what benefits or drawbacks this could have. We don’t make false promises, nor do we cost the world. We will give you practical advice and a step by step guide on how to perform SEO appropriately. This means you can take SEO and website manipulation matters into your own hands rather than relying on someone external to your business to do the work for you. Remember: the SEO industry as a whole promises a lot but often, very little value is provided.
This brings us to our next piece of advice…
10 things to consider if you wish to become more effective with your online Marketing
Firstly, if an SEO service provider wants to lock you into a contract, just move on to another company. Search Engine Optimisation takes time and the effectiveness of such a campaign is quite difficult to judge. There are cases where SEO service providers spend very little time on the client’s website but get away with it because of a knowledge divide. Promises of first page position on Google is quite often made but it is widely believed that your website needs to be in the first three organic positions on the first page to get proper visibility. If you are able to obtain the required basic knowledge of SEO, you will be able to hold your service provider more accountable. If you are locked into a contract of 12 months, this can turn out to be a financial disaster. Reputable online companies like Online Marketing Professionals are worth looking into as they do not lock you into a contract and are thus continually striving to get their clients the best possible results.
You are making a big mistake if you think that a third party will understand your business without your input. To make SEO a success, the person doing the work must have a good understanding of the business and their products/services. Every company has unique strengths and weaknesses that need to be considered in online marketing strategies. Let’s face it. No one understands your business like you do. This is a major reason why many SEO companies fail to get your organic positioning in a place where it gives you good leads. They have many different business accounts in different industries and are not able to dedicate enough time to each individual account, nor are they able to really understand your company or objectives like you do. We work with only a select few companies at any given time.
You cannot view your organic Google listings in isolation. Google Adwords, Google My Business, Social Media and other marketing initiatives should all drive traffic to your website. Increased traffic to your website has a positive effect on organic positioning.
Do not leave the creation or updating of web pages solely to your SEO company. You are much better placed to provide accurate technical details about your products/services. There are instances where SEO writing is sub-contracted to third parties in other countries which may result in low quality writing and ineffective landing pages. Becoming an expert in your field will allow you to get your website linked to quality sites. Part of our SEO tuition is about helping you to write quality information in an easy to understand format. Don’t get sucked into making the same mistakes as others.
Many small businesses try and project a very exclusive and expensive image through their website construction. They try and emulate large corporations with vast budgets. The online image of personal service with a local online presence is mostly more effective. Complicated websites are often very expensive and take a long time to finalise. Furthermore these types of websites require regular maintenance and adjustments that cost a lot of money. This may also leave you with a limited budget for SEO promotion, Social Media or Google Adwords campaigns.
Do not forget to track every aspect of your website performance. A dedicated telephone number for your SEO campaign will allow you to calculate the return on your organic campaign investment. Companies like Advanser provide the perfect solution where you can even record every call. Google Analytics and Adwords give you very good insight on how the historic searches where conducted. Keyword research is vital to a good SEO campaign.
Avoid copying text from other websites. Unique writing is one of the cornerstones of effective SEO. Google algorithms have changed to combat all manner of programming tricks and black hat techniques, used to improve the organic positioning. Duplicate web page content is to be avoided at all times.
Google Analytics and Google Webmaster search console are free website performance tools which can help you. You are able to identify the customer flow on your site, the time spent on a particular page, bounce rates, back-links and much more vital information. By leaning as much as you can about the possibilities of this data is to understand your website’s performance better.
Quality back-linking is the other pillar of effective SEO. This takes time and is something that where you can get involved with things like free directory listings with Yellow Pages, True Local and Hotfrog. You may be working together with other companies in related fields. Ask for mutual back-linking. Every quality back-link is a step forward when it comes to organic website positioning. Our SEO tuition experts will help you identify various back-linking opportunities.
SEO is a bit like exercise. You need to be doing it on a regular basis to reap the rewards. Producing quality optimised pages with internal links on a regular basis will go some way to getting noticed. SEO is a long term online Marketing technique and it is hard work. Part of the reason it is so hard is because the business environment has become saturated online. This is related to the fact that the search engine of choice for the vast majority of us is Google. Others like Bing and Yahoo are used far less. This means that the online keyword search competition is much more concentrated.
So what are you waiting for? Do you want to push your business to the best it can be? Do you want the extra work? Would you like to have free Marketing and gain greater awareness of your business without paying a fortune?
Learn how to maximise your website’s potential with our Star Tutors Business Marketing Solutions. With our small business website SEO tuition, you can learn how to do your own SEO work and in the long term, save yourself a lot of trouble and money.
Call us today on 0425 286 265!